The Lighthouse of Houston

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Overview
The Lighthouse of Houston is a nonprofit organization located in Houston, Texas dedicated to aiding the blind and visually impaired in living fully sustainable, independent lives. They help a wide range of people, all with different eye conditions.

 
 

The Problem
The Lighthouse of Houston does not apply significant branding that accurately represents the one-of-a-kind services they provide. They do not adequately advertise their services to the public and are relatively unknown.

The Solution
To help project The Lighthouse of Houston into the public sphere, distinctive brand elements and unique methods of advertising will be implemented. Both the seeing and non-seeing will be able to interact with this brand and will be encouraged to donate to the cause.

 
 

 

Brand Elements & Identity

 
 
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Brand Voice
The brand voice for The Lighthouse of Houston is uplifting and progressive. Many people view visual impairments as flaws, but the absence of sight actually leads to the strengthening of other senses that aid in different and more unique ways of seeing the world. The videos below by FloWrestling and Molly Burke help to give some perspective on what it’s like to be in the position of someone with these conditions. These content creators share their stories and embody the same tone of voice that The Lighthouse of Houston utilizes in their branding.

 
 
 
 
 

 

Advertising

Advertising on commonly used platforms is a sure-fire way to gain the attention of the public. Our top priority is to ensure that the user-interaction with these ads is friendly and compatible with people from all walks of life. Ads will serve to spread knowledge of The Lighthouse of Houston and help gain the support of the public.

 
 
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EGD Advertising
Alongside advertising on popular platforms, we’ll also do a bit of outdoor advertising in Houston. These interactive ads are user-friendly to both the seeing and non-seeing and will give the public a basic lesson on braille. The end of this ad is a call to action, requesting the monetary support of those participating in the interaction.

 
On the ground, the navigational tiles (a directional tool for the blind) are made into the U.S. Braille spelling of “The Lighthouse of Houston.” The interactive function will include voice over text and haptic feedback to help identify the elements on the board, allowing for  everyone  to interact with ease.

On the ground, the navigational tiles (a directional tool for the blind) are made into the U.S. Braille spelling of “The Lighthouse of Houston.” The interactive function will include voice over text and haptic feedback to help identify the elements on the board, allowing for everyone to interact with ease.

 
 
 
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Website Landing Page

The website will be simple in layout to help users of all conditions navigate it more easily. A built-in audio function (can be muted when the mic button is clicked) will describe what the user hovers over as they browse through the different options available to them. To access an option, the user can click to on the box they are hovering over, and it will open to a new page on the site. It was important to make sure that the website is accessible to all known forms of visual impairments.

 
 

Standard Layout

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Color Blind Accessibility
Color blindness was another consideration when making the brand and website because it falls under the category of “Visual Impairments.” This website allows for people with this condition to distinguish the information on the site with ease.

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Zoom-in Feature
There are many people with visual impairments that are not blind, but have great trouble seeing standard-sized things clearly. To accompany this, The Lighthouse of Houston will have responsive zoom-in feature.

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Brand Assets

 
 

Liquid Level Indicators are used by the visually impaired when pouring liquid to signal the user to stop pouring when water (or another liquid) is about to spill over.

A keyboard overlay will help those that know or are learning Braille to more conveniently access technology.