Overview
Ridgewood Remodeling is a home improvement business located in Austin, TX. Their services are extensive, with everything you’d need for indoor and outdoor home improvement.
The Goal
This was a new business, so the brand had to be built from the ground-up. The client wanted to pursue something simple and modern, with a relaxed approach to put customers at ease when making big decisions.
The Brand Identity
The Logo
This logo uses two central services of this business: construction and painting. I used clean but simple line work to keep it concise.
Typography
Cubano gives off a laid-back appeal, while Termina and Montserrat come in with a more professional touch.
Color Palette
In color theory, shades of blue represent trust, dignity, intelligence, and authority, whereas grey represents neutrality and balance. This is in line with the goals of the company.
Icons
These icons double as a service identifier and pattern element.
Marketing Assets
