Overview
Toro Ramen is an exceptionally good restaurant in San Marcos, TX. They have great food, friendly staff, and a fun atmosphere. However, despite having great-tasting ramen, Toro has trouble communicating their brand and overall presence in town.
My Approach
To garner attention for Toro Ramen, my plan is to recreate the branding in a way that is uniquely recognizable. Displaying this new visual approach, there will be print and digital marketing assets deployed to reach a wider range of future customers.
The Brand Identity
Marketing
Social Profile
Keeping in-line with their personable and professional nature, I designed Toro’s Instagram feed with a mixture of top-notch photos and quirky one-liners that make the page pop.
Digital Promotion
Digital ads on social media will help direct online traffic to Toro Ramen’s website, where more information will be available.
Print Promotion
Walking is highly common in San Marcos, so the goal is to place stickers along popular routes. The minimal, mysterious nature of these stickers will draw attention from people passing by, and when the QR codes are scanned with a phone camera, coupons will be shown with a choice to place into phone wallets (Apple Wallet, etc.) for use at the restaurant.
Brand Assets
